Alex is Sprintlaw's co-founder and a legal technology leader. He holds law and media degrees from the University of Sydney and has been recognized by Australasian Lawyer, Lawyers Weekly and the Sydney Young Entrepreneur Awards for his work building Sprintlaw and improving access to business legal support.
When your business is about to sign a master services agreement (MSA), it is easy to focus on the excitement of a new client or vendor relationship. However, missing key terms around payment, liability, or termination can lead to disputes, lost revenue, or unexpected legal exposure. Many founders and operators overlook important details in MSAs, such as how payment disputes are resolved, who is responsible if something goes wrong, or how either party can exit the agreement. This guide explains what a master services agreement is, the essential payment, liability, and termination terms to check, and common mistakes to avoid. We also cover practical checklists and when it is worth getting an attorney to review your MSA before you sign.
What Is a Master Services Agreement?
A master services agreement is a contract that sets out the general terms and conditions between two or more parties who expect to work together on multiple projects or transactions over time. Instead of negotiating a new contract for each project, the MSA lays the groundwork. Then, individual statements of work (SOWs) or work orders are created for each specific job, referencing the MSA for the core terms.
MSAs are common in industries like technology, consulting, marketing, construction, and professional services. For example, a software development agency might sign an MSA with a client, then issue SOWs for each new software module or feature. Or a marketing firm might use an MSA to cover all future campaigns for a client, with each campaign detailed in a separate work order.
At the federal level, there are no specific laws that govern MSAs. Instead, MSAs are governed by general contract law, which is mostly set by state law. This means the enforceability and interpretation of your MSA can vary depending on the state law chosen in the agreement. Some industries (such as healthcare or finance) may have additional regulatory requirements that affect what can or cannot be included in an MSA.
Key features of an MSA usually include:
- Payment terms and invoicing processes
- Intellectual property ownership and licensing
- Confidentiality obligations
- Liability limitations and indemnities
- Dispute resolution procedures
- Termination rights and processes
Because an MSA can last for years and cover many projects, it is critical to get the main terms right from the start.
Key Payment Terms in a Master Services Agreement
Payment terms are often the first section business owners review in an MSA, but there is more to check than just the price. Clear payment provisions help prevent cash flow issues, disputes, and misunderstandings.
Here are the main payment terms to review in your MSA:
- Fee structure: Is payment fixed, hourly, milestone-based, or a mix? Are rates clearly stated for each type of service?
- Invoicing schedule: How often are invoices issued (e.g., monthly, upon completion, at milestones)? What information must be included on each invoice?
- Payment deadlines: How many days after invoice receipt is payment due (e.g., Net 30, Net 15)?
- Late payment penalties: Is there a late fee or interest charged if payment is not made on time? If so, is the rate compliant with state usury laws?
- Disputed invoices: What is the process if a party disputes an invoice? Can the undisputed portion be paid while the dispute is resolved?
- Expenses and reimbursements: Are out-of-pocket expenses reimbursable? What documentation is required?
- Taxes: Who is responsible for collecting and remitting sales tax or other applicable taxes?
For example, a consulting firm may agree to invoice monthly for services, with payment due within 15 days. If the client does not pay on time, a 1.5% monthly late fee may apply, subject to the maximum allowed by state law. The MSA should also specify if the consultant can stop work for non-payment, and what notice is required.
Common mistakes include vague payment timelines, unclear expense policies, or missing procedures for handling disputes. These gaps can lead to cash flow problems or sour business relationships. Always check that payment terms are specific, practical, and reflect how both parties actually intend to work together.
Liability and Indemnity: What to Watch For
Liability and indemnity clauses in an MSA determine who is responsible if something goes wrong. These sections can have major financial consequences, especially if a project fails, data is lost, or a third party sues.
Key liability terms to check include:
- Limitation of liability: Does the MSA cap the amount one party can be held liable for? Is the cap per claim, per year, or overall?
- Exclusions from liability: Are there types of damages (such as lost profits, indirect or consequential damages) that are excluded?
- Indemnification: Does either party agree to cover the other for certain claims, such as third-party lawsuits, intellectual property infringement, or employee actions?
- Insurance requirements: Is either party required to carry specific types or amounts of insurance (such as general liability, professional liability, or cyber insurance)?
For example, a SaaS provider may limit its liability to the total fees paid in the past 12 months, and exclude liability for indirect damages. The client may be required to indemnify the provider for claims arising from the client's misuse of the software. The provider may also need to carry cyber insurance to cover data breach risks.
State law can affect whether certain liability caps or exclusions are enforceable. Some states do not allow parties to exclude liability for gross negligence or willful misconduct. Others may limit the ability to cap damages for personal injury or consumer claims. Always check that your MSA's liability terms comply with the law of the state named in the contract's governing law clause.
Common mistakes include:
- Agreeing to unlimited liability without insurance to cover major risks
- Overly broad indemnity clauses that could expose your business to third-party claims outside your control
- Missing or vague insurance requirements
It is usually worth having an attorney review liability and indemnity terms, especially for high-value or high-risk deals. Reviewing your contracts with a legal professional can help you avoid costly oversights.
Termination Rights and Exit Clauses
Termination clauses in an MSA set out how either party can end the agreement, and what happens when it ends. These terms are critical if the relationship breaks down, a project fails, or business needs change.
Key termination terms to check include:
- Termination for convenience: Can either party end the MSA for any reason, with or without notice? If so, how much notice is required?
- Termination for cause: What events allow immediate termination (such as breach of contract, non-payment, or insolvency)? Is there a cure period to fix the problem before termination?
- Effect of termination: What happens to work in progress, outstanding payments, or confidential information when the MSA ends?
- Survival of key terms: Do important clauses (such as confidentiality, IP ownership, or liability) continue after termination?
For example, a marketing agency's MSA may allow either party to terminate for convenience with 30 days' written notice, or immediately for material breach if not cured within 10 days. Upon termination, the client must pay for all work completed to date, and the agency must return or destroy confidential information.
Common mistakes include:
- Omitting a clear process for early termination
- Failing to specify what happens to unfinished work or prepaid fees
- Not addressing how confidential data or intellectual property is handled after termination
Make sure the termination terms are practical for your business, and that you can comply with any notice or handover requirements.
Other Key Clauses to Review in an MSA
While payment, liability, and termination are the headline issues, several other clauses in an MSA can have a big impact on your business. Here are some to check:
- Intellectual property (IP) ownership: Who owns the IP created during the relationship? Does the client get full ownership, a license, or something else?
- Confidentiality: Are both parties required to protect each other's confidential information? For how long?
- Non-solicitation and non-compete: Are there restrictions on hiring each other's employees or working with competitors?
- Dispute resolution: Is there a process for resolving disputes (such as mediation, arbitration, or court)? Where will disputes be heard?
- Governing law and jurisdiction: Which state's law applies, and where can lawsuits be filed?
- Amendment process: How can the MSA be changed? Does it require written agreement by both parties?
For example, a creative agency's MSA may state that the client owns all deliverables upon full payment, but the agency retains the right to use work samples in its portfolio. The MSA may require disputes to be resolved by arbitration in New York, under New York law. A non-solicitation clause may prevent the client from hiring the agency's staff for 12 months after the contract ends.
Common mistakes include unclear IP terms, overly broad confidentiality clauses, or failing to specify dispute resolution procedures. These gaps can lead to confusion or legal battles down the road. Reviewing your master services agreement for these clauses can help protect your interests.
Practical Checklist: Reviewing Your Master Services Agreement
Before you sign an MSA, use this checklist to spot common issues and protect your business:
- Are payment terms (rates, invoicing, deadlines, late fees) clear and practical?
- Is there a process for handling disputed invoices or expenses?
- Are liability and indemnity clauses fair, and do they match your insurance coverage?
- Can you comply with any insurance requirements?
- Are termination rights clear, with practical notice periods and handover steps?
- Do key clauses (confidentiality, IP, dispute resolution) reflect your business needs?
- Is the governing law and dispute forum acceptable for your business?
- Are all exhibits, schedules, or SOWs attached and complete?
- Have you checked for conflicting terms between the MSA and any SOWs?
- Do you understand all obligations, and can you actually meet them?
- Have you had the MSA reviewed by an attorney, especially for high-value or high-risk deals?
Taking the time to review these points can help prevent costly disputes and set the stage for a successful business relationship.
FAQs
Is a master services agreement legally binding?
Yes, a master services agreement is legally binding if it meets the basic requirements of a contract: offer, acceptance, consideration, and legal capacity of the parties. State law will govern how the MSA is interpreted and enforced. Make sure all parties sign the agreement, and keep a copy for your records.
What is the difference between an MSA and a statement of work (SOW)?
An MSA sets out the general terms for an ongoing business relationship, while a statement of work (SOW) describes the specific services, deliverables, deadlines, and pricing for a particular project. The SOW references the MSA for the core legal terms. You may have many SOWs under a single MSA.
Can I use a template for my MSA?
Templates can be a helpful starting point, but they often need to be tailored to your specific business, industry, and state law. Using an off-the-shelf template without customization can leave gaps or create terms that do not fit your needs. It is usually wise to have an attorney review or customize your MSA, especially for important deals.
What happens if there is a conflict between the MSA and a statement of work?
Most MSAs include a clause that explains which document controls if there is a conflict. Often, the SOW will override the MSA for project-specific terms, but the MSA controls for general legal terms. Always check the order of precedence clause in your agreement.
Do both parties need to sign every SOW under an MSA?
Yes, each statement of work should be signed by both parties to be enforceable. This confirms agreement on the specific project details and links the SOW to the main MSA.
Key Takeaways
- A master services agreement sets the foundation for ongoing business relationships and should be reviewed carefully before signing.
- Key terms to check include payment structure, liability and indemnity, and termination rights.
- State law and industry rules can affect what terms are enforceable, so customization is important.
- Common mistakes include unclear payment terms, unlimited liability, and missing termination processes.
- Use a checklist and seek legal review for high-value or high-risk MSAs.
If you need help reviewing or drafting a master services agreement, contact our team at (888) 449-8437 or team@sprintlaw.com. Where legal services are required, they are delivered by licensed lawyers at trusted US law firms through the Sprintlaw platform.








